Writer.
Freelance copy for founders, DTC brands, and the creative directors who need it yesterday.
Six emails. One closed round.
A pre-seed health-tech founder needed investor outreach that didn't read like a form letter. We rebuilt the sequence from the subject line down — voice-matched to the founder, data-led in the body, with a close that felt like a conversation, not a pitch.
The product page that moved 4,000 units in a weekend.
Tread had a great shoe and a product page that read like an instruction manual. We rewrote every line — hero, features, social proof, and checkout nudge — around the feeling of wearing them, not the specs.
“She handed me a first draft and I thought we'd already gone to production. I've never had that happen before.”
The ad that made a CFO stop scrolling.
B2B fintech ads are a wasteland of jargon. Vault needed a campaign that cut through to finance leads who'd seen every angle. We wrote nine ad variants built around a single uncomfortable truth about their competitors' pricing.
A homepage that books discovery calls while you sleep.
Fieldwork was winning pitches but losing them on the website. The copy was safe, forgettable, indistinguishable from every other "strategic creative studio." We gave their voice a spine — and their inquiry rate climbed in the first month.
The white paper that became a pipeline.
Northgate wanted thought leadership that actually generated leads. We wrote a 3,200-word piece on founder psychology in down markets — gated, distributed through LinkedIn, and cited in two newsletters within a week of publishing.
“Our pitch deck used to explain what we do. Now it makes people want to be part of it.”
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No calendar embed. No pricing page. Just tell me what's broken and I'll tell you if I can fix it.